Spirit Lake – Bank Midwest is pleased to announce the promotion of Amy Radcliffe to Senior Vice President Marketing Director. In her expanded role, Amy will spearhead the development and implementation of comprehensive marketing strategies across all Bank Midwest business lines and delivery channels.
Since joining the Marketing Department in 1995, Radcliffe has emerged as a respected leader, overseeing strategy and campaign management while leading a team dedicated to internal and public communications. She has played a pivotal role in major branding initiatives – including logo development and rollouts – not to mention, office building and renovation projects. Amy’s impact has greatly enhanced the brand’s visibility, expanded market reach, and deepened connections within communities.
“Amy is a seasoned leader whose promotion is well-deserved,” remarked Luke Donnenwerth, EVP Chief Banking Officer at Bank Midwest. “Her unwavering dedication to customer service through trust and relationship-building is commendable. We are excited to see her continue to drive the company’s growth and enhance customer experiences across our communities. Her hard work and contributions have been crucial to our success.”
Apart from her professional achievements, Amy holds a Bachelor’s degree in Marketing/Marketing Management from Buena Vista University, Storm Lake, Iowa. A lifelong resident of Spirit Lake, she is deeply committed to supporting the Lakes Area communities. Notably, she played a vital role assisting the early years of the Lakes Area Hockey Association and actively supports numerous other non-profit organizations. Amy is married to Damon and a proud mother to her sons, Walker and Chandler.
Bank Midwest is an employee-owned organization with 11 locations throughout Iowa, Minnesota and South Dakota. The financial institution has assets exceeding $1.3 billion and is a full-service financial institution offering loans and traditional FDIC-insured accounts, as well as insurance, investment and trust services. *Investments and insurance services are not deposits, not FDIC insured, not guaranteed by the bank and may go down in value.